Gaming apps for iOS and Android are a huge business nowadays. If you, as an app owner, would like to make a profit from your product, you need to choose the right monetization strategy. What are the ways to get the income? There are different tools, e.g. paid download and in-app purchases, as well as paid subscription or extended paid version of the application. However, these methods are not as efficient as they used to be. The competition on the mobile market is too big, and the majority of apps there are free of charge. This is why it is worth considering programmatic advertising services as tools for making profit.
How to monetize games with the help of ads
In order to obtain revenue on a gaming mobile app, the app owner first needs to choose a programmatic advertising service with a supply side platform. These can be found through reviews on Google, on various specialized forums, and online catalogs. The rating is important, as it tells you how trustworthy a company is.
After you have chosen the most suitable service, you need to register as a publisher at its SSP, and set up your personal account. Your app is then added to the catalog, and that's it, the money from advertising is going to be accrued to your balance.
With the help of programmatic advertising you can offer your product as an ad clot for the following types of ads:
- Banners;
- Images;
- Short videos;
- Interactive videos, etc.
This way you get the money not from the users, but from the advertisers who are going to be suggested your space as a platform to show their ads by the automated system on a real-time basis.
Advantages of programmatic advertising
Here are some reasons why programmatic advertising is so popular for both sides, including the supply side:
- No need to make your game paid;
- Passive and stable income from scratch;
- Easy personal account set-up;
- Convenient ad campaign management.
The ads are not going to annoy the users, as they are shown to the targeted audience. The system automatically selects who to show the ad on the basis of a precise targeting. The process takes place with no human interference and is fully robotized. Besides, the ads are organically embedded into your interface and do not look inappropriate.
Source: https://adsgard.net/
